On Friday 6th December Gumdrop Ltd, Clean Event Group Ltd and Westfield Stratford City Shopping Centre teamed together to launch the Gumdrop bins at Westfield Stratford.
The Gumdrops are now positioned around the exterior of the shopping centre at entrances, exists, along walk ways and smoking areas so people can easily dispose of their gum before getting stuck in to their shopping.
The launch got off to a flying start with many happy Christmas shoppers answering questionnaires on their gum habits. Many shoppers showed a great deal of interest in the recycling process itself and some of the Gumdrop staff even ended up being interviewed themselves. The launch day appeared to have an effect on habitual droppers, as one shopper commented ‘ I did not know that recycling chewing gum was possible before, but now that I know what a Gumdrop is I will definitely be looking out for them and using them instead of throwing my chewing gum on the floor.’
The Gumdrop Team got shoppers involved with the Gumdrop process by asking their favourite question, ‘what do you want your gum to become? ‘  And received a many enthusiastic responses, from the fashionistas thinking about shoes and bags, to the energy efficient workers who requested new mobile phone covers.
Gumdrop Ltd are looking forward to getting some results back from Westfield Stratford Shopping Centre over the coming months.